Japan Fiancial Report Template Design Survey
This project focused on collecting customer feedback on the updated Japan Financial Reports template and its related UI design. Leveraging my experience with our Japanese customers and to overcome language barriers, I opted for a survey approach, which yielded excellent results. The detailed feedback gathered was transformed into actionable insights, guiding designers and developers in refining the design to better align with Japanese customer preferences and habits.
Role: Lead UX researcher
Method: Survey
Product Phase: Delivery
Research Type: Validation UXR
Company: Oracle NetSuite
Timeline: 1 months
Background
The project was initiated to assess the design and usability of our financial report templates, ensuring they align with the preferences and habits of Japanese users. Given the distinct cultural and operational practices of Japanese customers, it was essential to verify that the templates not only meet functional requirements but also reflect the specific design expectations and preferences of this audience.
Goals
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Validate Template Usability for Japanese Users
Gather feedback to determine whether the design of the Japan Financial Report templates meets the specific needs and expectations of Japanese customers. Ensure the templates are intuitive and aligned with their workflow habits. -
Ensure Consistency with Japanese Design Preferences
Identify any design elements or features that may need adjustments to better align with Japanese users’ preferences, ensuring the templates are culturally and functionally suitable. -
Provide Actionable Insights for Improvement
Use customer feedback to generate actionable insights, guiding designers and developers in refining the templates to enhance user satisfaction and ensure consistency with Japanese business practices.
Method
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Survey in Japanese
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Particiapnts from 16 companies
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4 design templates
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2 A/B tests
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Insights
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Require additional information to be displayed ....
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Users prefer design A over design B ...
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... (Please contact me for more insights if you are interested in)
Research Impact
Strategical Impact​
The insights gained from the Japan Financial Report Template survey have provided valuable feedback on design elements that were previously overlooked. By ensuring the templates meet Japanese users’ expectations and workflows, we reinforced the strategic importance of customer-centric design in our product development process, ensuring continued alignment with regional preferences.
Stakeholder Collaboration Impact
The survey findings facilitated stronger collaboration between product, design, and engineering teams. We actively worked together to address the feedback, ensuring the templates are refined to better suit Japanese users. This cross-functional alignment enabled the team to implement actionable design improvements efficiently.
Product Impact
The survey provided detailed feedback, particularly on small, nuanced design elements that were not immediately apparent. These insights led to targeted improvements in the Japan Financial Report templates, ensuring the design is more aligned with Japanese user habits and expectations. As a result, the product is now better positioned to meet the needs of Japanese customers, improving both usability and satisfaction.
My Learning
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Detailed Feedback from Participants
I learned that Japanese participants tend to approach surveys with a high level of detail, often focusing on smaller design elements that may typically be overlooked in broader surveys. This depth of feedback provided more actionable insights than expected, leading to meaningful design improvements. -
Cultural Sensitivity in Design
The project emphasized the importance of considering cultural preferences in design. The feedback from Japanese users highlighted areas where design adjustments were necessary to ensure the templates better reflect their expectations, leading to more effective and user-friendly templates.
